In early 2019, we set about creating a new brand for the VIS’ Tokyo 2020 Olympic and Paralympic campaign that will provide the organisation with a fresh look & feel leading into the Games.
The new branding utilises the Victorian Institute of Sport wording but replaces the VIS figure with the Japanese symbol for together: 一緒に。
The word “together” embraces the entire “VIS Family”.
Drawing inspiration from the neon lights of Tokyo and the fun loving manga (Japanese comics) and anime (Japanese animation) culture, the #Together4Tokyo look is fun, vibrant and modern. Furthermore, the circular shape represents the world and is a symbol of unity, integrity and togetherness.
The goal of our “Together for Tokyo” campaign is to raise the profile and awareness of the VIS brand and our athletes in Australia and Internationally. The brand will come to life gradually over the coming months as it rolls out across all VIS communications platforms.
Together for Tokyo (#Together4Tokyo) as the overall campaign name will be underpinned by three pillars; #Train4Tokyo, #Tastes4Tokyo and #Trek2Tokyo:
USE the hashtags to FOLLOW our athletes who are striving for Australian selection for the 2020 Tokyo Olympic & Paralympic Games.
Filmed/Edited by Chris Tetaz/Lachie Cho
